{"title":"ViCREA","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eViCREA Japanese Haircare Collection\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eViCREA is a Japanese beauty brand known for creating innovative haircare products that focus on hydration, nourishment and healthier-looking hair. At YUZUM, you can explore selected ViCREA products inspired by Japanese beauty rituals and designed for people who want to improve their everyday haircare routine. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eJapanese haircare has become popular worldwide because of its attention to quality formulas, detailed routines and focus on maintaining beautiful-looking hair over time. ViCREA follows this approach by developing products that combine effective haircare technology with enjoyable textures and fragrances. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhether your hair feels dry, looks damaged, lacks shine or needs extra moisture, the ViCREA collection offers different options to support your personal haircare goals.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/yuzum.eu\/collections\/vicrea\"\u003e\u003cstrong\u003eShop\u003c\/strong\u003e\u003c\/a\u003e the ViCREA collection at YUZUM:\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat is ViCREA?\u003c\/h2\u003e\n\u003cp\u003eViCREA is a Japanese cosmetics company focused on creating beauty products for hair and body care. The brand develops several popular beauty lines, including well-known haircare ranges such as \u003cstrong\u003e\u0026amp;honey\u003c\/strong\u003e, \u003cstrong\u003eTHERATIS\u003c\/strong\u003e, and other specialized care collections. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe brand philosophy focuses on combining creativity, innovation and beauty care to create products that fit modern lifestyles. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAmong ViCREA’s popular haircare categories are:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizing shampoos\u003c\/li\u003e\n\u003cli\u003eHair treatments\u003c\/li\u003e\n\u003cli\u003eHair oils\u003c\/li\u003e\n\u003cli\u003eRepair-focused haircare products\u003c\/li\u003e\n\u003cli\u003eNight haircare solutions \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy choose ViCREA Japanese haircare?\u003c\/h2\u003e\n\u003ch3\u003eJapanese beauty philosophy focused on care\u003c\/h3\u003e\n\u003cp\u003eJapanese beauty routines often focus on consistency, prevention and maintaining balance. Instead of only addressing hair concerns after they appear, Japanese haircare encourages regular care as part of a daily routine.\u003c\/p\u003e\n\u003cp\u003eViCREA products reflect this philosophy by focusing on hydration, softness and a healthy-looking finish.\u003c\/p\u003e\n\u003ch3\u003eDesigned for different hair needs\u003c\/h3\u003e\n\u003cp\u003eHair can become dry, rough or difficult to manage because of:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeat styling\u003c\/li\u003e\n\u003cli\u003eEnvironmental factors\u003c\/li\u003e\n\u003cli\u003eFrequent washing\u003c\/li\u003e\n\u003cli\u003eLack of moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChoosing the right shampoo, treatment or hair oil can help improve the way hair looks and feels.\u003c\/p\u003e\n\u003ch3\u003ePremium experience at home\u003c\/h3\u003e\n\u003cp\u003eMany Japanese haircare products are known for their pleasant textures and fragrances, making everyday hair washing feel more like a self-care ritual.\u003c\/p\u003e\n\u003ch2\u003ePopular ViCREA Haircare Lines\u003c\/h2\u003e\n\u003ch2\u003e\u0026amp;honey Haircare\u003c\/h2\u003e\n\u003cp\u003eThe \u0026amp;honey collection is one of ViCREA’s most recognized haircare ranges. It focuses on moisture-focused haircare with products designed for different hair concerns, including dry-looking and damaged hair. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe collection includes options such as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoos\u003c\/li\u003e\n\u003cli\u003eHair treatments\u003c\/li\u003e\n\u003cli\u003eHair oils\u003c\/li\u003e\n\u003cli\u003eSpecialized repair products \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTHERATIS Night Haircare\u003c\/h2\u003e\n\u003cp\u003eTHERATIS focuses on nighttime haircare routines. The range is designed around the idea of caring for hair while you sleep, making it suitable for people who want to add a dedicated evening haircare step. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eRepair and moisture-focused collections\u003c\/h2\u003e\n\u003cp\u003eViCREA also offers other specialized lines designed around different hair goals, including repair, smoothness and moisture balance. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWho is ViCREA suitable for?\u003c\/h2\u003e\n\u003cp\u003eViCREA products can be a good choice for people who want:\u003c\/p\u003e\n\u003ch3\u003eDry or dehydrated-looking hair care\u003c\/h3\u003e\n\u003cp\u003eIf your hair often feels rough or lacks softness, moisturizing haircare can help create a smoother appearance.\u003c\/p\u003e\n\u003ch3\u003eBetter hair manageability\u003c\/h3\u003e\n\u003cp\u003ePeople who struggle with frizz, tangles or difficult styling may benefit from a consistent care routine.\u003c\/p\u003e\n\u003ch3\u003eA Japanese-inspired beauty routine\u003c\/h3\u003e\n\u003cp\u003eIf you enjoy Japanese and Korean beauty trends, ViCREA offers a way to bring Asian beauty rituals into your daily routine.\u003c\/p\u003e\n\u003ch3\u003eA simple haircare upgrade\u003c\/h3\u003e\n\u003cp\u003eYou do not need many products to build an effective routine. A quality shampoo, treatment and hair oil can already make a difference in your routine.\u003c\/p\u003e\n\u003ch2\u003eHow to build a ViCREA haircare routine\u003c\/h2\u003e\n\u003cp\u003eA simple routine can include:\u003c\/p\u003e\n\u003ch3\u003eStep 1: Cleanse with shampoo\u003c\/h3\u003e\n\u003cp\u003eChoose a shampoo that matches your hair needs.\u003c\/p\u003e\n\u003cp\u003eFocus on how your hair feels after washing:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDoes it feel dry?\u003c\/li\u003e\n\u003cli\u003eDoes it feel heavy?\u003c\/li\u003e\n\u003cli\u003eDoes it need more softness?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStep 2: Apply a hair treatment\u003c\/h3\u003e\n\u003cp\u003eHair treatments help provide additional care after shampooing.\u003c\/p\u003e\n\u003cp\u003eApply according to the product instructions and focus on the lengths and ends.\u003c\/p\u003e\n\u003ch3\u003eStep 3: Finish with hair oil\u003c\/h3\u003e\n\u003cp\u003eHair oils can help add a smoother finish and improve the appearance of dry-looking ends.\u003c\/p\u003e\n\u003cp\u003eExplore ViCREA and other Japanese beauty products available at \u003ca href=\"https:\/\/yuzum.eu\/collections\/vicrea\"\u003e\u003cstrong\u003eYUZUM\u003c\/strong\u003e\u003c\/a\u003e:\u003c\/p\u003e\n\u003ch2\u003eViCREA vs traditional haircare products\u003c\/h2\u003e\n\u003cp\u003eMany shoppers choose Japanese haircare because they are looking for something different from standard supermarket products.\u003c\/p\u003e\n\u003cp\u003eViCREA focuses on:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCarefully developed formulas\u003c\/li\u003e\n\u003cli\u003eTargeted hair concerns\u003c\/li\u003e\n\u003cli\u003eEnjoyable beauty routines\u003c\/li\u003e\n\u003cli\u003eJapanese-inspired product design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe best choice depends on your personal hair type and what your hair needs most.\u003c\/p\u003e\n\u003ch2\u003eHow to choose the right ViCREA product?\u003c\/h2\u003e\n\u003cp\u003eBefore choosing a product, consider your main concern.\u003c\/p\u003e\n\u003ch3\u003eFor dry-looking hair\u003c\/h3\u003e\n\u003cp\u003eLook for moisture-focused products that help hair feel softer and smoother.\u003c\/p\u003e\n\u003ch3\u003eFor damaged-looking hair\u003c\/h3\u003e\n\u003cp\u003eRepair-focused treatments and oils may be better suited.\u003c\/p\u003e\n\u003ch3\u003eFor daily maintenance\u003c\/h3\u003e\n\u003cp\u003eA gentle shampoo and conditioner routine can help maintain healthy-looking hair.\u003c\/p\u003e\n\u003ch3\u003eFor night care\u003c\/h3\u003e\n\u003cp\u003eNight-focused products can be added if you prefer an evening beauty ritual.\u003c\/p\u003e\n\u003ch2\u003eWhy Japanese haircare is popular in Europe\u003c\/h2\u003e\n\u003cp\u003eEuropean customers are increasingly interested in Japanese beauty because of:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInnovative formulas\u003c\/li\u003e\n\u003cli\u003eAttention to detail\u003c\/li\u003e\n\u003cli\u003eHigh-quality beauty standards\u003c\/li\u003e\n\u003cli\u003eUnique product experiences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLike Korean skincare, Japanese haircare focuses on creating consistent routines rather than quick fixes.\u003c\/p\u003e\n\u003ch2\u003eShop ViCREA at YUZUM\u003c\/h2\u003e\n\u003cp\u003eYUZUM brings together carefully selected Asian beauty products for customers looking for authentic Korean and Japanese beauty experiences.\u003c\/p\u003e\n\u003cp\u003eThe ViCREA collection is ideal for anyone looking to upgrade their haircare routine with Japanese-inspired products.\u003c\/p\u003e\n\u003cp\u003eExplore the \u003ca href=\"https:\/\/yuzum.eu\/collections\/vicrea\"\u003e\u003cstrong\u003eViCREA\u003c\/strong\u003e\u003c\/a\u003e collection\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1\u003eFrequently Asked Questions About ViCREA\u003c\/h1\u003e\n\u003ch2\u003eWhat is ViCREA?\u003c\/h2\u003e\n\u003cp\u003eViCREA is a Japanese beauty company that creates haircare and beauty products, including popular haircare brands such as \u0026amp;honey and THERATIS. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIs ViCREA a Japanese brand?\u003c\/h2\u003e\n\u003cp\u003eYes, ViCREA is a Japanese beauty company based in Japan that develops cosmetic and haircare products. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat is ViCREA best known for?\u003c\/h2\u003e\n\u003cp\u003eViCREA is especially known for its Japanese haircare products, including moisturizing shampoos, treatments and hair oils. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIs ViCREA suitable for dry hair?\u003c\/h2\u003e\n\u003cp\u003eMany ViCREA products focus on moisture and care, making them popular among people looking for softer and smoother-looking hair.\u003c\/p\u003e\n\u003ch2\u003eCan I use ViCREA with Korean skincare products?\u003c\/h2\u003e\n\u003cp\u003eYes. Japanese haircare and Korean skincare can easily be combined as part of a complete Asian beauty routine.\u003c\/p\u003e\n\u003ch2\u003eHow often should I use ViCREA haircare products?\u003c\/h2\u003e\n\u003cp\u003eUsage depends on the product type and your hair needs. Follow the instructions for the specific product.\u003c\/p\u003e\n\u003ch2\u003eIs Japanese haircare different from Korean haircare?\u003c\/h2\u003e\n\u003cp\u003eBoth focus on quality routines and effective formulas, but Japanese haircare often places strong emphasis on hair texture, moisture and long-term maintenance.\u003c\/p\u003e\n\u003ch2\u003eWhere can I buy ViCREA products in Europe?\u003c\/h2\u003e\n\u003cp\u003eYou can shop selected ViCREA products at \u003cstrong\u003e\u003ca href=\"https:\/\/yuzum.eu\/collections\/vicrea\"\u003eYUZUM:\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1\u003eFinal Thoughts\u003c\/h1\u003e\n\u003cp\u003eViCREA represents the Japanese approach to modern haircare: thoughtful formulas, enjoyable routines and a focus on beautiful-looking hair.\u003c\/p\u003e\n\u003cp\u003eWhether you want more moisture, smoother texture or a more luxurious daily routine, ViCREA products offer options for different hair goals.\u003c\/p\u003e\n\u003cp\u003eExplore the \u003ca href=\"https:\/\/yuzum.eu\/collections\/vicrea\"\u003eViCREA \u003c\/a\u003ecollection at YUZUM and find Japanese haircare products that fit your routine:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/yuzum.eu\/collections\/vicrea\"\u003eViCREA\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"vicrea-honey-melty-moist-repair-shampoo-440ml","title":"ViCREA Honey Melty Moist Repair Shampoo 440ml","description":"\u003cp\u003eInfused with honey, propolis extract and Damask rose water, this shampoo deeply moisturizes strands for soft and healthy tresses. The formula contains keratin and arginine to repair damaged hair, as well as royal jelly extract and argan oil to restore hair shine and silkiness\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Frizz \u0026amp; \"Swell\" Control\u003c\/strong\u003e: It systematically targets the uneven moisture balance and protein distribution inside hair fibres that trigger frizz and unwanted kinking. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration Retention:\u003c\/strong\u003e Over 90% of the formula consists of highly concentrated, protective blending agents like organic Moroccan argan oil and hyaluronic acid to seal water inside the cuticles.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructural Damage Repair:\u003c\/strong\u003e Infused with essential structural building blocks like keratin and arginine to reinforce brittle strands, improve elasticity, and reduce split ends or breakage.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Shine \u0026amp; Silkiness:\u003c\/strong\u003e Utilizes nutrient-dense royal jelly extract and propolis to coat the hair, delivering a glossy, smooth, and easily manageable finish. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Shea \u0026amp; Honey Cleansing:\u003c\/strong\u003e The shampoo creates a thick, pillowy lather derived from shea butter esters that lifts oils and impurities away from the scalp without stripping its natural moisture barrier. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean, Additive-Free Formula:\u003c\/strong\u003e It is entirely free from harsh sulphates, mineral oils, silicones, parabens, and animal testing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuxury Fragrance:\u003c\/strong\u003e Renowned for its’ long-lasting, sophisticated Pure Rose Honey scent formulated from real Bulgarian Damask rose water.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VICREA","offers":[{"title":"Default Title","offer_id":53781809365339,"sku":null,"price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1002\/5563\/files\/image01.jpg?v=1786687247"},{"product_id":"vicrea-honey-melty-moist-repair-treatment-445g","title":"ViCREA \u0026Honey Melty Moist Repair Treatment 445g","description":"\u003cp\u003eViCREA's \u0026amp;honey Deep Moist Hair Treatment is a luxurious Japanese honey-based conditioner and treatment formulated with over 90% moisturizing and protective ingredients like organic honey, royal jelly, propolis, argan oil, and keratin to lock in hydration and repair dry, damaged hair.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic honey blend:\u003c\/strong\u003e Combines Manuka, acacia, and raw honey to draw in and seal moisture into the hair shaft.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHumectant power:\u003c\/strong\u003e Infused with hyaluronic acid and royal jelly to quench dry or brittle strands.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin infusion:\u003c\/strong\u003e Rebuilds and fortifies weakened hair fibres from the inside out.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtective oils:\u003c\/strong\u003e Utilizes argan oil and almond oil to coat the cuticle, preventing friction and heat damage. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames unruly texture:\u003c\/strong\u003e Relaxes wavy or curly textures for easier blow-drying and styling.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilk-like softness:\u003c\/strong\u003e Leaves hair cohesive, manageable, and radiant down to the tips.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree from harsh additives:\u003c\/strong\u003e Formulated without sulphates, parabens, or synthetic dyes to minimize scalp and hair irritation.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VICREA","offers":[{"title":"Default Title","offer_id":53821494985051,"sku":null,"price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1002\/5563\/files\/image01_61f8704f-c96c-497d-8ca5-3edd0f3701f1.jpg?v=1787082242"},{"product_id":"vicrea-honey-melty-moist-repair-hair-oil-3-0","title":"ViCREA - \u0026Honey Melty Moist Repair Hair Oil 3.0","description":"\u003cp\u003eThe ViCREA \u0026amp;honey Melty Moist Repair Hair Oil 3.0 contains a blend of Honey, Propolis and Rice Bran Oil to treat your locks to intense nourishment for smooth and glossy hair. Formulated with Keratin, Royal Jelly Extract and Ceramide NP to repair damaged strands and boost hair elasticity.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits: \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Frizz and Wave Control:\u003c\/strong\u003e Smooths unmanageable, wavy, and frizzy hair by sealing rough cuticles and correcting internal moisture distribution. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimal 14% Moisture Retention:\u003c\/strong\u003e Uses a unique water-retention concept to maintain a perfect 14% hydration level, keeping hair soft, flexible, and resilient.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Density Hydration:\u003c\/strong\u003e Features a formula where over 90% of the total ingredients consist of pure moisturizing and protective essences.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDamage and Elasticity Repair:\u003c\/strong\u003e Fortifies structurally weak strands and reduces breakage caused by heat styling, environmental stress, or colouring.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleek and Glossy Finish:\u003c\/strong\u003e Delivers an immediate, mirror-like shine and silkiness from root to tip.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThermal Protection:\u003c\/strong\u003e Coats strands in a lightweight barrier that shields the hair cuticle during blow-drying and heat styling.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VICREA","offers":[{"title":"Default Title","offer_id":53821581197659,"sku":null,"price":17.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1002\/5563\/files\/image01_a4e64c71-eb8f-4fcb-87a5-c652b51b2f68.jpg?v=1787083253"}],"url":"https:\/\/yuzum.eu\/collections\/vicrea.oembed","provider":"YUZUM","version":"1.0","type":"link"}